I’m Simone Macciocchi Salerni. Right now, I’m dishing out pearls of wisdom and biting commentary at Klein Russo as Creative Director, helping to shape the creative identity of the agency on a national level.

One of the things I’m proudest of is helping Molinari become a modern, digital brand. I also got dozens of VIPs (and hundreds of regular folks) to slice an onion without shedding a tear for a social challenge. I turned a Nutella® jar into a window showcasing Italy’s beauty during one of the country’s toughest periods. Since 2023, I’ve started teaching at IED, guiding second-year students through their first award-winning projects. In these two years, we’ve had plenty of wins: a Grand Prix in 2023, along with loads of golds, silvers, and bronzes recognizing the work we’ve done together. Thanks to my contribution, IED also won the Golden School Trophy, awarded to the best school, two years in a row.